BLAZE SCHOOL, A HYBRID BETWEEN DAY AND BOARDING MODELS,
STRUGGLED TO CLARIFY ITS BUSINESS STRUCTURE AND MARKET POSITIONING.
SEEKING TO BOOST VISIBILITY AND ENROLLMENT, BLAZE SCHOOL NEEDED A STRATEGY TO UNLOCK THE RESOURCES AND FUNDING FOR GROWTH.
MODEL TRANSITION SUCCESS:
SHIFTED FROM BOARDING TO HYBRID MODEL
NONPROFIT STATUS SECURED:
ACTIVATED 501(C)(3) AND AD GRANTS
DIGITAL GROWTH STRATEGY:
DROVE VISIBILITY WITH TARGETED CAMPAIGNS
ENROLLMENT MOMENTUM:
ACCELERATED INQUIRIES AND ENROLLMENT
BLAZE SCHOOL’S ORIGINAL STRUCTURE AS A FOR-PROFIT ENTITY WAS LIMITING IN ITS ABILITY TO GAIN ACCESS TO GRANTS AND FUNDING OPPORTUNITIES THAT COULD BOOST ENROLLMENT.
WE WORKED CLOSELY WITH BLAZE’S LEADERSHIP TO REPOSITION THE SCHOOL AS A NONPROFIT ORGANIZATION, A MOVE THAT WOULD ENABLE THEM TO APPLY FOR VALUABLE EDUCATION-FOCUSED GRANTS, INCLUDING GOOGLE ADS GRANTS.
THIS STRATEGIC SHIFT PROVIDED THE SCHOOL WITH THE NECESSARY RESOURCES TO INCREASE BOTH VISIBILITY AND ENGAGEMENT ONLINE.
THE NONPROFIT RECLASSIFICATION ALLOWED BLAZE SCHOOL TO ACCESS A VARIETY OF FUNDING SOURCES, INCLUDING KEY ADVERTISING GRANTS THAT WERE ESSENTIAL FOR SCALING UP THEIR MARKETING EFFORTS.
WE HELPED BLAZE NAVIGATE THE OFTEN-COMPLEX LANDSCAPE OF GRANT APPLICATIONS, ENSURING THEY MET ALL ELIGIBILITY REQUIREMENTS. ONCE APPROVED, WE MANAGED THE GOOGLE ADS GRANT EFFECTIVELY, OPTIMIZING CAMPAIGNS TO DRIVE HIGH-QUALITY TRAFFIC, IMPROVE CONVERSIONS, AND SIGNIFICANTLY ENHANCE BLAZE’S ONLINE PRESENCE.
LEVERAGING THE NONPROFIT CLASSIFICATION, WE RAN A SERIES OF TARGETED ONLINE CAMPAIGNS USING THE GOOGLE ADS GRANT TO BRING AWARENESS TO BLAZE SCHOOL’S UNIQUE OFFERINGS.
THROUGH SEO-OPTIMIZED CONTENT, STRATEGIC AD PLACEMENTS, AND RETARGETING EFFORTS, WE INCREASED TRAFFIC TO THE SCHOOL’S WEBSITE AND SOCIAL MEDIA CHANNELS, CREATING SUSTAINED ENGAGEMENT AND DRIVING HIGHER LEVELS OF INQUIRIES AND ENROLLMENT INTEREST.
